Sephora vs Ulta - Which makeup store is better?
If you're an avid makeup lover, you know that Sephora and Ulta are two of the most popular makeup stores in the US. But which one is better? As a helpful assistant, we decided to compare the two stores and provide you with an unbiased analysis.
Product Range
Both Sephora and Ulta carry a wide range of makeup products, ranging from high-end luxury to drugstore brands. However, when it comes to the total number of products, Ulta has an edge over Sephora, with over 25,000 products available in-store and online. Sephora, on the other hand, carries around 300 brands and over 20,000 products.
Customer Experience
Sephora is known for its clean and contemporary stores, with helpful staff that are well-trained in makeup application techniques. Moreover, their product testing policy is more lenient than Ulta, allowing customers to sample most products before deciding to purchase. However, it can be challenging to find staff members to assist you during busy times.
Ulta, on the other hand, prioritizes customer convenience, with most locations having in-house salons and a wider range of beauty services. They also have a generous loyalty rewards program, allowing customers to accumulate points that can be redeemed for discounts or free makeup products.
Prices
When it comes to prices, Ulta is generally more affordable than Sephora, with more frequent sales and a higher inventory of drugstore brands. Sephora, on the other hand, carries more high-end luxury brands, resulting in higher overall prices.
Conclusion
To sum it up, neither store is objectively better than the other. It all comes down to personal preference and what you value more. If you prioritize customer service and convenience, Ulta might be the better choice. But if you are looking for high-end luxury makeup brands, Sephora might be your go-to destination. Ultimately, it's important to explore both stores and determine which one fits your makeup needs and budget better.